Video marketing: the most powerful online marketing strategy ever.
Video marketing has got to be the most powerful online marketing strategy in the history of the world, so far. A pretty strong statement! But consider the ways that people communicate with each other, and simple human preferences about how people take in information and how they judge the ideas presented to them. It’s visual. That’s what made television the most powerful communication tool ever, but television had high barriers to entry for marketers — you had to be a big dog. The advent of the web, and the technical ability for ANYBODY to develop and present their message in that visual way we call video — THAT’s the sweet spot of marketing today — cost-effective, powerful, worldwide, and fast.
